You may have already known about Google’s latest deindexing of various blog networks. Because Google decided to keep it that way, many people in the SEO world are panicking. However, you don’t have to cram like they do. In fact, there are many ways that you can do to keep your own website safe from this kind of threat.
If you have multiple blogs and Google decides to de-index some of them, it could be something to worry but you don’t have to stay that way. What you need to do is learn the different ways in which you can keep your website safe from being de-indexed. Here are some of the simple yet effective ways that you can do to keep your sites running:
Consider running your own network – you heard it, run your own network. Of course, this also means big work and more investments. This could also mean that you must put all your time and energy into these but if you want to be on Google’s Nice List then run your own network. This could be something solid and Google can’t easily get rid of you.
What you need to do is to look into buying old sites and set up hosting on different services. It could be done privately or under other names. Just be careful that Google doesn’t find out that these belong to one person. If you want to create a network, you should at least own 5 or more. The idea here is to create your own mark online. Use different hosts if you want to try this. Keep in mind that hosting different IP addresses is not the best approach because they can be traced to a single provider and you might have the chance of being de-indexed. If this happens, you will have to go back to the start again!
Use Content Curation – content curation is the latest trend in SEO and site building. This works when you are piecing together facts from websites, reports or news and then link back to them. Of course, this also means that you have to make the content original. So this is basically like reporting a news but making the whole story factual yet originally made by you then adding links back to the original article.
Keep in mind to make this content transparent and not to replace anything from the original source. If you do this the right way, you will see that Google will keep your site indexed since your contents are updated with the latest trends and you are using relevant information for online users. So make sure that your content curation is something that can be useful to your site and others.
Use YouTube videos – I’m not talking about posting a video and wait for it to become viral. This must be what you have in mind; however, there are other ways that you can do about these YouTube videos. One is that, look for a video (of course popular ones) that is closely related to your product or services. Always pick a video that has a relevance to your website, product or brand, otherwise, it will not make sense to those viewing it. If you choose the right video, you will see that your website will get the ranking that it needs in a matter of time.
Keep in mind that you need the right traffic to your website in order to get the ranking you need. Popular videos can be easily shared and if you can contact the owner of these videos, you can then negotiate with them into putting your link into their videos. Of course, you need to be ready to offer an amount. Nothing is free these days. If they agree to what you need then there you go! The more people are sharing their videos, the more chances that your link will be opened. This is one way of keeping traffic into your site; you just need to be smart about it. It’s simple but it’s effective. The only problem is, you must find the right video for this.
Buy Ads and make it Solo – yes, you heard me. Some website owners don’t buy ads or use advertisements since they think this will be expensive. Truth is, you can buy ads and make it yours. What’s even better is that there are a lot of websites only that are popular enough, good decent rankings and traffic that you can use to put your advertisements!
You can buy ads for a reasonable price. Keep in mind that some blog owners didn’t knew they can profit from their blogs. If you can find a decent blog, talk to the owner. Make a deal and close that deal to, let’s say about 6 months to a year, sounds good right? Offer them the price you would like to pay for the whole duration of your advertisement. If you keep this deal interesting, you might just get a good break.
In conclusion, there are many ways that you can do to keep your website safe. You just need to know your Plan B in case Google starts de-indexing again. Cramming when Google de-indexed blog sites won’t help you. So being updated on the latest trends, news and events in the SEO community will keep you alert on what you should need to do. As long as you know how to keep up with the competition, you surely can stay afloat among all of the hysteria. Keep calm and carry on!