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SEO Content Curation: What, Why and Why Not

You may have probably heard about content curation but you have no idea what this is all about. Well, don’t worry; I had the same dilemma when I was first introduced to this technique of content writing. To be honest, I had no idea what I was doing or how in the world was I supposed to do this type of writing! But with the help of my good boss, he taught me some tips on how I can do this curation and as the days go by, I slowly (and surely) learned how it goes.

For those who are wondering what this is all about, let me share with you a few ideas on what content curation is. If you want to know more then read this article.


By definition, we will define content curation as – the act of gathering and presenting content that is centered on a specific subject matter. It is the online expression of collecting and putting together only the most interesting things about a subject so that it can be shared for the common benefit.

There are five known content curation. Each of these types has a specific use. Here are some of the content curation that writers use:

Aggregation – is the curation of the most relevant contents into one location. This means that you curate one specific topic in one content. This is the most common way of content curation.

Chronology – is also defined as a historiographical content curation. This usually has a timeline of curated information to show the reader how much the topic has evolved.

Distillation – is the overall content about a topic to its most important and relevant concept.

Elevation – is when writers make a draft of a more general content or insight from the daily trends.

Mashups – is to merge different contents from one article to another about the same topic thus creating a new and original article of the same point of view.


You are probably wondering why you should content curation when you can write one that is originally of your own. Well, content curation has many benefits and it can do great for your website. This is why many writers and SEO experts are using content curation as part of optimizing search engines. Here are some reasons why you should use content curation:

First of all, content curation can easily be found online by customers, industry influencers and other prospects. When your content curation is found then you will also be found. That’s really the catch of this. When your content is recognized, the writer or the source of this content is also recognized.

Another good reason to curate contents is to keep up with the fresh trends that you can include in your site. Fresh contents are important if you are running a website or blog. This just shows how updated your site is. If you are not updating your contents then most likely, you will be left behind in the race. Keep in mind that this is a good tool to use if you want to improve your site’s rankings. So make sure that you can update fresh and curated contents every day.

Content curation can increase the numbers of your site visitors. This is important if you want to get the ranking you need among search engines. It can also increase your qualified leads. So content curation is not just giving updated contents but it is also a good way to increase traffic to your site and increase the potential of having a rank among search engines.

If you want to improve your product or service’s image with relevant contents, do content curation. This is the best way to write something about the services you are offering. Curating contents that are relevant to the product you are selling is always a good way to connect your readers. Doing so will increase the chances of people being interested to what your brand is all about.


These days the competition among websites is intense. Only the best, the most aggressive and most updated websites win. There are many ways that you can do to keep up with the race and content curation is one of them. If you aim to get to the top, you must be open to try new tools and techniques. This way you can keep up with others and you can also get the ranking you work so hard for.

Content curation is a good way to improve your standing among search engines. Know the different techniques of writing content curation and the purposes of each technique. Doing so will help you establish a strong online presence with the use of content curation.


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