There are still people debating about whether or not Black Hat SEO is effective. Truth be told, yes they do and no they don’t. Confusing? Well this is because there are some (but not all) black hat SEO strategies that work but not all of them. Yes, I can say that they will work at some point but if Google finds out about your trickery then sooner or later you will be banished from the wonderful world of SEO.
Yes, the Big Kahuna of all search engines will find out what you are up to and when Google does, you will suffer the penalties. This is because when users find results that are not what they are looking for then Google gets the blame. And when Google gets blamed, it will not allow certain SEO techniques to be used and those who are looking for an easy way to earn their ranking among search engines will be penalized. Now you really don’t want to be on the naughty list of Google now, don’t you?
To those who don’t know what Black Hat SEO is, this simply refers to SEO techniques that are prohibited by Google to be used in increasing the rank of any website. They are what some people call as “magic tricks” in order to get the ranking they need among search engines.
Why are some people using Black Hat SEO?
Competition, this is what drives other people to use this kind of strategy. Let’s be real, there are many (thousands of them) competitors online! And the only way to generate profit from an online business is being on the top results of search engines. However, getting to the top is not that easy. The competition is fierce and like it or not, you can be left behind if you are not careful.
Sure, black hat SEO can get you the ranking you need. It can work fast if you really know the back alley of using these strategies. They are easier compared to strategies that are expensive and take time to get results. Many experienced webmasters knows that there’s always a way to trick search engines like Google and so they do it. Of course, nothing beats like being successful without being detected by Google. The thrill of doing it over and over again without being caught is something that other people are after.
Common Black Hat SEO Strategies
In case you don’t know, there are a bunch of techniques that are commonly used in Black Hat SEO. Some of them may seem subtle or almost unseen or even “normal” but they are part of Black Hat SEO. Here are some of the common strategies used:
- Keyword Stuffing or also known as Spamming
- Doorway Pages
- Hidden text
- Throw Away Domains
- Duplicating of Content
- Link Farm
- Brand Jacking
- Multiple Sub domains
- Google Bowling
- Invisible Links
There are many other strategies that you can use but the question remains, are you willing to sacrifice all that you have worked for in order to get ranked? Are you really going to trick your way up among search engine result? If you can answer this question then the choice is yours. Know that there’s always a price for every wrong thing we do. So think about it wisely and good luck!