You may have heard about the recent “Penguin Attack” online that was released by Google. By penguin attack, it doesn’t really mean that an army of these flightless birds marched online and attack everyone in sight. No, Penguin is the name or rather nickname that was given to Google’s recent algorithm update. It was launched last April 24, 2012 and it was aimed to sort out what Google thinks as an over-optimized site from the natural search results.
Though this may sound alarming, there are ways in which you can continue to generate traffic to your website even after this algorithm update. If in case you noticed that the traffic to your website dropped after this Penguin update, this is because there might be something on your website that Google considered as over optimization. It could be in your content or links but whatever Google’s reasons are for thinking that you are web-spamming, there’s still something you can do about it. So in order to protect your site from this type of update, you can plan ahead and follow these tips:
Don’t optimize like a robot – this is the problem with some sites, they do updates but they lack “human touch” and by lack of human touch I mean that they do it like any programs can. Or worse, they already have it on program. If Google thinks that your site is run by a program then they will think that it is not really run by real people and so they will mark it as bogus. The best thing you can do is to have lots of different places where links came from. These links can be from blog posts, comments, news sites, press releases, wiki sites etc. This generally means you need to link your profile where it looks like it’s being run by real people instead of SEO people. Does this make sense?
Focus on the quality of your site’s content rather than on-site optimization – some people think that if their site is always updated, that every page of their site is optimized, they can get the ranking they need. Although on-site optimization is important, the content you have within your site is much more important. You need to focus on putting informative content on your site. Create information that your readers will want to use. This way your site is not going to look like it’s built for the sake of just getting ranked.
Checking your backlinks – finding the right backlinks to your site that are of high value and relevancy is not that easy. It takes time and you need to monitor your backlink profiles every now and then. This way you know if there are poor quality links that others may have attached on your site. In order to check for these backlinks, you must make use of tools like Open Site Explorer etc. to do this. This way you can make sure that there are no link spammers or low-quality backlinks in your site.
Avoid web spams – copying or “scraping” contents, keyword stuffing contents or other stuffs related to violating the Webmaster Guidelines is a big no-no to Google. So if you have these on your site/content make sure that you get rid of them as soon as possible. This way your site is safe from being weeded out by Google.
Make use of other methods to generate traffic – there are many ways in which you can get more traffic to your site. They may be old school methods but they work and using them will not look suspicious to Google. In order to make your links appear more natural, you can make use of useful information on another website that online users can go and look at. These can help your site appear safer to Google. Article marketing, videos and other methods have proven to be very good ways in which you can generate traffic to your site. This might just help you with the traffic even after an algorithm update.
In closing, there are many other ways to get back the traffic you lost. When you are hit by algorithm updates, there’s no guarantee that you can get back on track right away. Updates like this Google Penguin can drop the traffic on your site but that doesn’t mean you can’t try again. All you need to do is to know a few things or two to get the traffic back on your site. It’s the way things work in the world of SEO, you win some, and you lose some. You just need to know where to start and how to start all over again.