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Analyzing your SEO Competitors: is this a good thing?

Has it come to your realization that you are not improving on your online business? Perhaps you feel like you are always left behind? If you do, taking a good look at what your competitors have is the best thing you need to do right now.

Though you may be doing the wrong SEO techniques, it is also possible that your competitors are really tough to compete with. If this is the case then you need to find out what they are doing in order for you to catch up with them. Here are some of the best ways that you can do to keep an eye on your competitors:

Know who you are up against with – if you have a niche, then know who the toughest competitors in this field are. Although you can’t possibly follow every one of your competitors, it is always a good thing to know who they are. Know that your competitors can be any sites in your niche, possibly someone who has the same keywords as yours or other direct competitors. The best thing that you can do is make a search in Google and see who comes up on the top ten. List their names and consider them as your competitors. If you want to beat them then you have to make sure you rank higher than anyone of them then.

Know the keywords you are using – as you already know, keywords are important. They are one of the factors that can affect your SEO success. Know if there are other people using your keywords, if it is being used by many then find other unique keywords to use. If you have no idea what keywords to use, you can also try using keyword finding tools that can help suggest what keywords to use. These tools can be found online. Don’t forget to check where these keywords are located in your content. This way you will know where they go when people are searching for them.

Take a tour on your competitor’s site – of course, you can always take a look at what they have on their site. See what they do with their contents or keywords and where these keywords direct users. See how their sites are arranged, are they active in social medias like facebook or twitter? what do they have in their contents? Is it useful to their readers? Are they interacting with their customers? These details will give you an idea on how you can also run your site and establish your own presence online.

See what other SEO techniques they are using – though their keywords and social media presence are all important, there are other ways to establish good Atlanta SEO presence. Know what the techniques they are using and see if these techniques can also work in your own site. Check their page’s rank among search engines. You must also know the number of indexed pages your competitor’s site have. This way it will be easy for you to plan a good strategy on how you can beat them.

Check their backlinks – as I have mentioned in one of my blogs, backlinks are the backbone of SEO. If you want to be successful in this field then find a good backlink. This goes the same with your competitors. I am sure that they have very good backlinks which explains why their site is successful. To see what backlinks they have, check their origin and number as well as the anchor texts etc. This way you will have an idea how well your competitors are doing.

In closing, you can definitely look at your competitors. It’s not illegal to know what you are up against with. This is merely preparing your own site for the competition ahead. You really can’t win if you don’t know who you are running against with right? With the right tools and SEO strategies to use, you can eventually be on top too!

 

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