We all mistakes in our everyday lives and this can’t be avoided. Same goes with SEO; we often make mistakes that we are not really aware of. In order to avoid these mistakes, here are some of the most common mistakes that you should avoid:
Picking up the wrong keywords – this is one of the first mistakes that many people make. Don’t worry, even experts in SEO commit this mistake so it really is unavoidable. Keep in mind that formulating the right keyword to attract the right audience can be difficult so it can’t be avoided that you will make this mistake. However, you can use tools like the Website Keyword Suggestion tool to help you select the best keywords for you to use. This way you will know what words are good to use for your website.
Lack of updates and maintenance – keep in mind that if you want to successful in this business, you need to “feed” your site. You need to watch out for your competitors as well as continuously optimizing your site. If you have a plant then you need to water it in order to grow, right? Same goes with a website; you can’t expect your website to grow and get traffic or be at the top results page if you are not doing anything about it.
Lacks of keywords in content – some people think keywords only work when people search them. Fact is, you need to put your keywords in your content. Put it where it is searchable and where it makes sense. Highlight those keywords and make them bold. This way people will find that your keywords makes sense in your content.
Ignoring title tags – some people don’t bother using titles. Keep in mind that the places where you put your keywords count. Title tags is one of the best places to put your keywords, so don’t just simply ignore it.
Using too much Flash – if you like using Flash then better provide an alternative where search engines can read them. If not, there’s no use using this as search engine spiders can’t really read Flash contents and thus can’t index your content. If you want your site to be seen by search engines then it is best that you provide them with an alternative like an Html version.
Not having good URLs – some people don’t really take time to make their URLs. If you want to be found by search engines create a really good URL. Though it is possible to get rankings without URL but if you really want to have the advantage among your competitors, create a good URL with your keywords in it. This way you are one step ahead the competition.
Lack of content updates – another thing that most website owners lack is to provide updates on their content. How will people like your website if you don’t even have useful information to give? Worse, you don’t have much content! If this is you at the moment, then better think twice about keeping your website. Being on the top rank doesn’t happen overnight, it takes a lot of hard work and consistency. If you don’t have the will then say goodbye to your website as this will not succeed.
In closing, there are many things that we take for granted when running a website. This happens if you really don’t have the time to update or give maintenance to your site. If you can’t do this, hire a good SEO company to help you with all the work. This way you can see results and improvements not only in your site but your overall performance. Of course, you always have to option to proceed with this business or not. In the end, the choice is yours. Good luck!