Choosing the right keyword is one of the best elements of a good website. It is important in SEO and therefore you must select the right keyword that is relevant on your website’s content. However, it is not always easy to find the right keywords. It requires in depth research in order to find the right one that will work on your website. Keep in mind that the reason why you are looking for such keyword is to gain profit or sales from your products. If this is not correctly done, you will not be able to sell anything.
Some webmasters are not so keen when they are looking for the right keywords. They seldom rely on what they know thinking that it’s going to work. That is why it is not surprising that they can’t sell anything after using this. And so, to avoid these mistakes, you need to know what the common keywords mistakes are. This article will teach you what you need to know in order to avoid these mistakes in the future.
Choosing a keyword that you think “relates” to your company – if you are selling a particular item, let’s say shoes for women, never assume that your customers will type in exactly what you are trying to sell. Let’s say you are selling “four inches brown wedges for women”, don’t expect that someone will immediately type that keyword! This is a common misunderstanding that you should avoid. Instead, you should target keywords that people use when they are looking for shoes. If you are selling women’s shoes then you should probably search for the common keywords that are used when women are searching for shoes. From there, you can create your own keywords that will direct them to your website.
You can create a survey or probably ask polls for an idea about what keywords women type in when they are searching for shoes online. You can also create a social media campaign and make sure of feedbacks, questions and opinions. This way you can find out what are the right keywords for you to use.
Avoiding phrases and choosing single words – contrary to the belief that no one will type in phrases when searching online, truth is, people do! That is why it is important that you choose a phrase rather than just a single word. Keep in mind that you are targeting the right audience and a single word is highly competitive. The results may not be accurate too and so make sure that you find phrases when you are choosing the right keyword. Understand that the trends in searches are constantly changing and so it is important that you can keep up with that trend. By being specific on your keyword you choose, it gets rid of unwanted traffic and allows you to focus more on the targeted audience.
Forgetting you have competitions – another mistake that people do is that they think they are the only ones using keywords. They often forget that they have competition. Keep in mind that if you are going to target popular keywords, chances are you have a wide field of competitors and if they ever work, there’s a slight chance that you will be very successful at it. That is why you need to target keywords with low competition and make sure that you nurture that keyword. From there you can slowly work your way up to find other and better keywords to use.
Not keeping track of popular keyword searches – another thing that people often forget is not being able to know what are the popular keywords used in searches. Not being able to see what are the latest trends in keyword searches will leave you blind in SEO, so if you really want to be sure of what to use, keep track. You can use Google Analytics to find out what these keywords are. By tracking them, you can filter the best keywords and create one of your own.
Now that you know the common mistakes that people do when choosing a keyword, make sure that you avoid these. If you want a successful website where you can gain profits then do choose the best keywords to use. Good luck!