We all know that backlinks are the backbone of SEO and in order to have a strong backbone, you need to create good links. Unfortunately, some SEOs fail in this area. When the links created are not of quality then it will not work. So it is important that the SEO expert you hire can create good links for you.
One of the ways that you can create good links is through guest blogging. In fact, many are now using guest blogging as a means to create effective links. However, before you get into making links from guest blogging, you must understand what guest blogging is first.
Guest blogging is a method used by bloggers to increase the traffic for their own blogs or websites. This is where bloggers write posts to be published in other blogger’s blogs. So basically, it works in two ways: you write a post that will appear in other people’s blog and another person writes a blog to appear on your own blog. This is what guest blogging is all about. But how can you create a link that is effective with guest blogging? Here are some helpful tips that you can do:
Research blogs that allow guest blogging opportunities – since not all blogs are allowing other bloggers to be their guest bloggers, it is important that you search for the best blogs that will give you this chance. Identify potential blog sites that will give you the chance to write for them. Make sure that you find a good blog site that has the same niche as yours. This way it will be easy for you to approach the owner.
Create interesting topics for your content – if you want a good response, make sure that your content is fresh and unique. If you have no idea just yet, make sure that you list down topics that you want to tackle. It is important that you create ideas even if it’s just a headline at first. This way you can later add more information. Having a ready topic will be helpful especially if you have a bunch of blog sites to contact.
Contacting blog owners – to create an effective link, you must be able to contact the owner first. What you need to do is find the “Contact Us” page of the blog site you wish to write for. No need to be technical, just introduce yourself politely and tell them that you wish to become a guest blogger on their site. Keep it simple and let them know your intents of writing for them. Always be straightforward and be honest about it. As you are contacting these blog owners, make sure that you list down the number of blog sites that have pending approvals. Keeping a list will help you see the progress you are getting. It will also let you see which blogs has approved your intentions of becoming a guest blogger.
Start writing and optimizing your content – once you are approved to write as a guest blogger, start writing your topics. Make sure that you use the right keywords in your content and optimize your content well. Most blog owners will require your posts to be in Word documents with simple formats. So always take note of how the blog owners want your article to be. Don’t write something too heavy; make sure that it will be easy for the blog owner to load your articles. The easier it is to post, the faster it will be published. As you are writing, include one or two links in the web pages that you wish to drive traffic into. Always include links as anchor text using the keywords you want to rank for among search engines. Here you can design your own inbound link, so make sure that you optimize it correctly.
Monitor results – after you have done all of these, track down all your contents and see if there are any improvements on those links. Make sure that you have an analytics package for your website. This analytic package can help you track down your guest blog posts as well as the SEO benefits that you can get from those posts.
Now that you know what to do, make sure that you use guest blogging into its full potential. It can be a good way to increase your website ranking and traffic if you can utilize it well. So do your best and good luck!