As many of us know, algorithm updates can be hard. Once it happens, it’s tough for us to stay in touch with the latest search engine optimization trends. As much as we would like to use everything in the name of optimization, it doesn’t always work for search engines like Google. And because of this, you may be wondering if the methods you have been using are still valid or if there are still ways to do something about what search engines want.
Though it is important to use the right SEO campaign, you may need to avoid a few ideas that will only be counted as a mistake by these search engines. Avoiding them will give you the advantage of being visible to search engines. So what are these SEO mistakes? Here are the 5 common mistakes you should avoid:
#5 Mistake – Not paying attention to your visitors – this is common to those who are wrapped up in aiming to be indexed by search engines. While the use of SEO is important, your visitors count too. Keep in mind that without your visitors, your website will be nothing. Your optimization activities should never compromise the quality of your content to the point where your visitors/readers will find it uninteresting. So make sure that you are able to use the right SEO guidelines but never forget about your audience. If you keep them happy then you will most likely reap both increased profits and high search rankings.
#4 Mistake – Your site is overly developed but can’t be indexed properly – some of you may like a website that is “flashy” and by flashy, I mean websites that are full of images, flash animations, java scripts and other code elements. What you don’t know is that search engines cannot index these sites properly. Why? This is because search engines have crawlers and if these “crawlers”, “spiders” or robot programs that cannot see anything worth indexing on your site then it will dismiss your site. When we say index, this means that search engines are looking and stores contents with useful information which can be later on used for future searches. If you are aiming to be indexed then make sure that you minimize the use of these three. This way it will be easy for search engines to find your contents.
#3 Mistake – Not updating your site on a regular schedule – sites that are not updated will lead to fewer visitors and decreased rankings. Not only that, you may also have decreased sales. Keep in mind that search engines are not only looking for fresh contents but sites that are fully updated as well. Do make sure that you keep your website updated, post new and fresh content at least twice a week. Make sure that you cover all areas that search engines are looking for; this way your site is a sure fire.
#2 Mistake – Relying on low-value backlinks – backlinks are the backbone of SEO, without good backlinks, you will not get results that you are looking for. So this is simple, do not use low-quality backlinks at all. Irrelevant sites or spam sites are among the links that you should avoid. Search engines will not honor these kinds of backlinks so avoid them at all cost! Focus on building links with sites that have the authority, this is the only and best way that you can achieve results.
#1 Mistake – Not using proper keywords – this is the most common mistake of all. Keep in mind that search engines rely on keywords, in fact, the whole internet runs on keywords. If you do not utilize proper keywords, you will end up losing potential customers and targeted traffic. So do make sure that you have researched about the right keywords to use for your website. Use the right tools when you do so too. This way you can generate the right keywords to use.
In closing, now that you know the common mistakes in SEO, it is best that you avoid them. If you are aiming for proper indexing and ranking then use the right strategies in optimization. It may take time to get results, yes, but at least you have done something that is pleasing among search engines.