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2012 Strategies for Internal Linking

Numerous updates and restriction have left internet marketers at a loss of the appropriate steps that they should take to keep their profession and businesses afloat. If you are looking to execute full-proof strategies that will propel websites, traffic, and conversions forward, here are some good optimization techniques that you can execute today.

Footer Links

Footer links will give users a great experience in surfing your website, especially now that consumers are using their mobile phones to surf the internet, websites will need to be interfaced in a way that users will not have to scroll back up to go a place in the site. Instead, every possible page that they can visit is right at the bottom of the site.

Proper Scaling

While footers are very helpful for the users, this becomes a problem when they are scaled across full websites. This is one practice that is very common among tourism, hotel, and travel sites. When you scale this to a sitewide section, you will find that each of its pages is just like a homepage that links with an optimized anchor text, thus deeming it irrelevant and without value.

Consider Taxonomy

To protect yourself with issues on over-linking, you need to categorize your pages. We can call these “page types” , the different levels of pages which can be categorized into homepage, category, product, product detail, PPC landing, and blog posts.

There are methods to do this. One of which is parallel internal linking, typically using the taxonomy : continent, country, city, state, category. You can also use ccTLD internal linking which links your relevant pages to those of the other TLDs, where you will end up with a clean structure and linking patterns.

Testing Methods

Whatever strategies you use for internal linking, make sure that you do your own testing and competitor research. This will tell you what are working so you will remain competitive without putting your site in danger.

  • Competitor research. People are looking into the rankings of their competitors and are comparing it with theirs. You also need to do the same. Look into the internal links, external links, and content of your competitors. You can get pointers from them on how to better improve yours.
  • Work with a developer. This will depend on how big your company is. Get them to help you with categorizing your pages and levels. They should also aid you in creating mockups with the use of various tools.
  • No-Following vs. removing. Instead of immediately removing links, start with no-following your excess internal links first. Do this on a couple of your pages and test whether this will be a gain or loss if you wholly implement this.

In the end, though, if the above strategies proved to be a success for you, you might want to make new page layouts to help with your effective categorization interlink. No-following is an immediate yet temporary repair that will not do anything to address you concerns and problems with conversions and not just your rankings.

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