Last March of this year, an industry survey was conducted by SEOmoz which ran from the 21st of March to the 18th of May. Unique questions that numbered to 53 were answered by 6,491 respondents. It was ensured that the widest swath of the demographics of the industry’ response was collected as in-house marketers to independent consultants to SEO agencies were asked to answer the questions.
People from over 100 countries were able to contribute. The biggest chunk that made up the total respondents were from the Unites States, United Kingdom, Canada, India, and Australia.
Details of the survey have been provided along with an excellent analysis by Dr. Peter J. Meyers. He has broken up his analysis of the formal results of the survey into individual sections. These individual sections are all listed below.
- A “Typical” Marketer
- International Marketers
- Generalists vs. Specialists
- Service Mix and Demand
- Training and Conferences
- Individual vs. Team Priorities
- Tactics and Content
- Client Reports
- Spending and Budgets
- Top Tools
- Paid vs. Free Tools
- Social Media Tools
- Salaries by Role
Dr. Meyers has also presented the complete results of the survey along with the complete results from the last similar survey back in the year 2010. You should see very fascinating differences between the two. There was also a prediction on what people can expect from the SEO industry come the year 2014.
One aspect of the SEO industry that seem to garner the most interest is the differences in the salaries of in-house and agency or consultant marketers. Their annual salaries refers to the pre-tax personal yearly earnings which includes the salary, bonuses, and side projects.
The filtered results of the United States, United Kingdom, Canada, Australia, and New Zealand showed that it was the in-house marketers that receive higher compensation than their counterpart. 6% of in-house marketers receive a compensation of $150,000-$250,000 while 2% receive more than $250,000. On the other hand, only 1% of agency employees earn more than $250,000 and 3% get $150,000-$250,000.
This is a rather fascinating discovery as one might think that it is the marketers in agencies have lower compensation, although they have a greater ability to build up their skills and portfolio for the future. From the data that was collected, it would probably be safe to assume that the former does have some degree of accuracy.
Anyone who is interested in knowing the complete statistics and reports of the interesting findings of this survey should further look deeper into the information. This might be of great help to anyone who is working in the SEO field for reference and research purposes.
Take note, though, that SEOmoz is not exactly a professional surveying firm. Therefore, the question formats and methodologies that they used for this survey are more likely inferior when compared to those that are conducted by formal statisticians.