If you have been keeping tabs in writing content, you should have an idea of what evergreen content is or content that is continually relevant. You might even have come upon such kind of content, after assessing that the information that it contains does hold useful data.
Creating such content might seem hard but it really is not. Think of it as an opposite of news. So instead of writing something that is pure informational, you create something whose offer will not diminish – or not too much at least.
The Makings of an Evergreen Content
An evergreen content should give information that has little chance of changing in the near future. The most popular ones are “How-To” posts. Sure, this will be different decades from now but at least they offer information that has a term of longer value than most posts.
Such an opportunity will not exist in every niche, though, but it should be kept in mind that they do not have to be timeless, they just have to stand the test of time. A content that is able to remain relevant and accurate at least a year after can be deemed evergreen, particularly if it is technology-related.
A part of putting up evergreen content is constantly updating so that it remains relevant and current for as long as you possibly can. When new relevant content is made available, it should immediately be updated to the current content. You can also research on your own and update. If this does not work, try to repurpose it.
The Effect of Evergreen Content
Many website owners use evergreen content to continually drive traffic to their website, even when it has been years since they have published them. Of course, they have made sure that the content is accurate, relevant and researched. They will also have to do some inbound marketing channels with it.
These kinds of content, throughout the time that it has been posted and read online have come to have numerous comments, social share counts, and inbound links. Evergreen content offers these benefits:
- New visitors who have made their way in old content will already have existing comments, authority signals, high search engine ranks, and social shares.
- Evergreen content will continually be referenced so they will continually be linked to.
- If the content is in an industry that this unsaturated, it has a potential for citations from press channels.
- They can potentially be cited in future articles that are related to the content.
- Brand awareness and establishment.
The ability of an evergreen content to consistently drive traffic will depend on:
- Amount and quality of referring links
- If the page is ranking for keywords
- Ability to acquire new traffic via social shares
As evergreen content continues to get new readers, it will remain to attract links naturally. This is a kind of content that is very powerful in building a brand, an audience, and a business. Looking at it in a bigger picture, it is true evergreen content that can be a foundation for a content strategy for sustainable traffic, growth, and authority.