With the immense competition among blogs today, it is essential that you come up with tactics that will give you the upper hand and stand out from all of them. If you are looking for ways to do so, take note of these six recommendations to improve yours (as shared in SEOmoz). These should come in handy for all bloggers.
1. Set blogging goals
If your blog sells something, it would be clear that your main goal is to sell your product through blogging. However, even when your site is not focused on selling advertising, you can still come up with something that you can measure. Some of the things that you can measure include RSS signups, social sharing, increase in comments and social followers, and traffic for certain keywords.
2. Measure goals
The process of measuring goals can be a long and grueling process. One thing that you can do for your blog is to utilize customer reports. First, look for external links in your site that fulfill a goal. This can come in the form of a link to your Twitter profile or to an RSS button. Track as many as you can and turn them into goals. With this, your events will now be tracked as goals so you are able to come up with a very powerful customer report.
3. Start a forum
It is important for a blogger to connect with their audience in order grow to come up and grow a community. The best way to do so is to start a forum. This should come in very easy for you if you already have existing followers. Running a forum, though, will require close moderation but for as long as you are able to keep up with it, you will definitely reap so many benefits. Some of your options for software include vBulletin, Xenforo, and Mingle WordPress Plugin.
4. Host Google Hangouts
Hangouts, a feature only offered in Google Plus, can really bring in some momentum for your blog. Schedule, send invites, and bring your audience here for some fun. If the demographics of your blog visitors fit teenagers and your adults, getting them into this social media platform should not be a problem. Otherwise, you will have to come up with a unique selling proposition as to why your audience should be on Google Plus.
5. Start a podcast
Creating a podcast will require some time, resources, and work. But when done right, it can bring your blog to a whole new level. When looking for existing podcasts, make sure that they are relatively new, of good quality, and with high website engagement. If you find none, you might have to do this on your own. If you are personable, a good communicator, and are engaging; you might stand a chance.
6. Create an app
Consumers are increasingly going mobile so if you can get even just some critical information in an app, you will be more discoverable. Create one that will at least contain your latest posts, podcasts, and tweets as well as allow your audience to share your content and go to your Facebook page.
Successfully running a blog might not be easy, especially with having thousands of competition. However, if you are able to execute at least some of the tips listed above, you just might have a chance.