When it comes to local businesses, link building is one of the best ways to get your website to your market. Once you have built a solid local link profile, you can already rank for search items in your local area. But what kinds of links should you build? These are links that your competitors will not get and will not attempt to get. Also, these links should be of authority from locally relevant domains such as local review sites, non-profits, and blogs.
Here are five tactics that you can apply in link building, as presented in SEOmoz.
1. Comment on local blogs
This does not exactly mean that you should comment span all the blogs within your location or the ones that are related to your niche. The key here is to get yourself involved in online discussions in local communities about your industry, providing positive contributions. Read some posts and leave relevant comments. Link places on posts such as your domain, local landing page or local business page.
2. Guest blog on local blogs
Many marketers have found success by posting content in other local niche blogs, which they have found to increase their guest post outreach. Take advantage of this and find several good prospects and send them good outreach emails. Once they accept, give them a great piece of content, adding links in your byline. Try to also include the name of your business along with its address and phone number.
3. Give testimonials to local businesses
Any business would always welcome reviews and testimonials of the products and services that they offer (especially local business). And you are also bound to have products and services that you love. In exchange for a link to your website, offer to give glowing reviews to these businesses in return. Make sure that you offer to write a good review because you really want to, and not just to get links.
The first thing that you need to do is come up with a scholarship idea. Then add a page in your site that will detail this. After doing so, search through high schools and universities in your area that list general scholarships on their site and reach on to these schools, telling them about your scholarship. Ask them if they can list these in your website so that students can find and apply in it.
5. Sponsor student clubs related to your niche
Students will need money to finance their clubs. On the other hand, you need authority links from websites in your locality. Combine these two needs together and sponsor clubs in your local colleges. Find one or two and give them money to get them to link to your root domain.
Along with these strategies, make sure that you add value to the communities you are engaged in. also link to the three primary places stated in the first tip and anchor your links in “location + keyword” anchor text to maximize their positive impact.