Facebook has become one of the most popular sites on the internet. This is due to the fact that people find it a convenient way to connect with others. Now since Facebook is very useful to many internet users out there, it is to be expected that businesses will find their way to this site. So, are you a business owner who is also a member of Facebook?
Good news! Facebook gives businessmen search engine optimization techniques to get more traffic to their web pages. These tools are actually already there on Facebook. You only need to use them to your advantage. So, what are these SEO techniques that you can use?
- Select a name for your page that will strike a chord with others
This is very important as your customers will know you through the name you select. Be sure that it is unique. Do not overstuff the name of your Facebook page with too many keywords. You might turn off your customers this way. Plus, if these potential customers think that way, they will definitely not recommend your page to others on the site.
Another thing, be sure that you stick to the unique name that you pick when you start your page on Facebook. It is not a good idea to change your name as that won’t help search engines find you, as you already have a new name on the site.
- Utilize the “ABOUT” box to advertise your page
This is the part of your Facebook page that you can use to place content that is rich in keywords. This lets other Facebook users know what your web page is all about. Besides, the strategic location of this box on your webpage lets your clients find out more about you and your business as soon as they get to your page. Just remember to keep your data to a 250 character limit.
- Fill in the “INFO” tab
Yes, you must not skip this step. This is the part of your Facebook page that will contain meta data that search engines use when indexing web pages. The things you put into the info tab are the descriptive data that make your webpage rank higher in searches conducted by actual people who are looking for products or services similar to yours.
The data you can expect to provide in the INFO tab include your address. This information is important when an internet user searches for local companies or establishments. On the other hand, you can also put in your company mission or company overview. This information can be useful when an internet user is looking for a particular product.
- Build links to your page
If you have websites of your business, it is a good idea to create links to your Facebook page. Many high quality links pointing to your web page will increase its ranking on search results. Facebook actually provides a widget that lets you create links back to your page, both for your advantage and for the site as well.