If you have a small business that just does not seem to take off after being open for a few months, you might need to take a 360-degree turn and go back to the basic. Yes, you have to learn how to attract customers to your door (or to your site). There are many ways of attacking this problem. Thus, with the number of ways you can attract more customers, you can expect more visits from customers as soon as you have done the ways that will be discussed further.
• Improve your website
Yes, if you already have a website, you have to do what it takes to make it more appealing to customers. As such, you can improve the layout of the pages. Choose cool colors that won’t look harsh when visitors pay your site a visit. Also, you might have to make your site easy to navigate so that visitors won’t get frustrated in trying to get from one page to another. If this sounds too difficult for you, you can actually find many companies that offer their services. The fee you will pay the company will be rewarded by more guests visiting your site over and over again.
• Maintain the quality of your products and services
Customers are easy to please. As long as you keep them happy with excellent customer service, prompt delivery, reasonable prices and top-rate products, you will have them hooked to your site. Thus, always make a point of evaluating your products regularly. You can do this by floating online surveys which customers can answer. Any comments and suggestions they may give should be taken seriously so that you can improve your products some more. Besides, satisfied customers will surely tell others about the level of service and the high quality goods that you provide. That’s great advertisement for you.
• Hold a sale
A sale is one of the best ways to attract customers. The slashing of prices is an effective way to entice customers to the doors of your store or to your website. It is also a good idea to give freebies when customers manage to pay for a certain amount when they shop. You might also want to reward customers with free samples of your stuff, in smaller versions of course.
• Use traditional advertising
To supplement your online marketing strategies, you can still use the traditional methods to tell other people that your company exists. You can use classified ads in newspapers, ads in the yellow pages, spots on television and radio advertisements for more aggressive marketing. You can be sure that more people will become aware of your company through these tried and tested methods. You can even give out flyers to people in crowded places like malls and outside colleges and universities.
In conclusion, attracting customers is not very difficult. You just have to be prepared to work harder so that your business will get the attention that you want from the right people.