A recent survey asked agency clients what social media they would prefer to use for the campaigns of their clients. The results are somewhat expected: a whopping 80% of the respondents said that they will use Facebook as their prime network. Following behind are YouTube and Twitter, all making up the top three. Another survey reported that brand respondents intend to increase their 2013 investments in Facebook, Twitter and Pinterest, with a report that more than 50% plan to boost their spending on social media.
It might be a no-brainer that agency clients would use the biggest names in social media today. However utilizing smaller niche networks can pay dividends. With this in mind, here are three social networks that you might want to keep your eye on in 2013.
This social network allows its users to post questions and answered on various organized topics. The community is able to collaborate and suggest edits on certain questions and answers, thereby creating an environment that is similar to that of Wikipedia.
Quora might not be a sexy network but it surely is a growing one. Between January 2010 and January 2011, it has grown to about 37,000%. And in May 2012, the network was able to secure $50 million in funding. With such growth and expansion, this means that there is a bigger pool of content where marketers can get leverage from. They can brand themselves by contributing to the community and gain clients by mining the network.
This is a rather untraditional social network created by HubSpot founder Dharmesh Shah and SEOMoz CEO Rand Fishkin. And while it might not be like all the others, it does have a vibrant community, made up of the who’s who in the world of internet marketing.
Inbound.org users submit their articles on various topics – video, mobile, social, and SEO, to name a few – while its members upvote and comment on these submissions. Its homepage is a leaderboard showing the most popular articles. It also has game elements where users can acquire Karma points and track their upvotes and submissions. It might be frowned upon to submit your articles but this can be a strong source of referral traffic and a way to remain up-to-date with all aspects of internet marketing.
If you are not aware of it just yet, Myspace comes with a new interface and features. The bad news is that this site is in a closed beta and so new users will have to request an invite or get one from a friend. Once you acquire an invite, you an login through Facebook to get a quick profile build.
Indeed, Myspace provides an opportunity for recording artists and musicians, most probably an influence from its new co-owner Justin Timberlake. The site offers support of new features for media curation and music discovery on personal profiles. In spite of the stigma that it carries now, the new ownership and direction of Myspace makes it worth watching out for.
There are bound to be other social media networks that you might want to keep an eye out for 2013. But these three should top the list.