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LinkedIn as a Networking Tool

Social networking is becoming more and more popular today. Before, it was only the younger people who accepted social sites with open arms. Today, even the more mature generation has accepted social sites and has made full use of the services they offer. More so, even professionals and executives have joined the bandwagon. LinkedIn is a networking site populated by professionals as well as by college graduates out job-hunting.

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So, how can these professionals make use of LinkedIn as a networking tool? Here are a few tips for the uninitiated:

  •  Create an account

This is the first step that must be taken. An account on the site gives people the chance to meet and be seen by other professionals. Upon signing up, individuals are asked to supply email addresses and to create a password for the site. Successful registration will result to an active LinkedIn account.

When an account is in place, the member should make sure that the online profile conveys professionalism, unlike the profiles in social sites that are merely there for family and friends’ benefit. What is important to remember is that Google searches generally find LinkedIn profiles first. As such, a person who is googled on the internet by another user will have the benefit of having his or her LinkedIn profile coming up first in the list. This actually works well in created a professional identity online.

  • Connect with people you know to be on the site

It is very important for members to create networks on the site. This can be done by adding people you know. Contacts can be added from email accounts like in Yahoo, Gmail, Windows, and other popular sites. In fact, LinkedIn members may be even be surprised to find out that their contacts are connected with their other contacts. This is perfect for building a wider contact base. Plus, individuals will find it easier to add a “stranger” when they have common friends.

  • Find a job through the site

It is also feasible to find a job that suits one’s skills and talents through LinkedIn. The site provides a jobs section. In this section, job-hunters can go through the list of jobs posted by recruiters and hiring managers. This is helpful in cutting down the time spent going through ads in newspapers and in actually visiting companies to asks for any vacant positions. It is also quite easy to apply for the job on the jobs page itself. However, it will do the job hunter some good if he or she got in touch with the contact person directly.

  • Promote your service on the site

It is also ideal to promote services on the site. This can be done through customer reviews. What a LinkedIn member can do is to ask a satisfied client for a review. A quick click on “Request a Recommendation” on the “Services” page of LinkedIn makes this possible. Once reviews are given by the client requested to make reviews, the professional will be listed among the service providers.

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