SEO is getting more and more popular every day, but not everyone understands it. Even more, not many people are keen on trying their luck with SEO. Both issues are related. Who would want to venture into something they don’t understand? Who would expect to be successful in something they don’t really know?
If you’re one who wishes to start a SEO campaign but doesn’t know how to, you may want to read on. There are a few things you need to take care of in order for you to be able to start. The very first thing you need before reading this article though is your domain name. Prior to reading through this article, make sure you’ve taken care of finding the appropriate domain name for your website.
If you already have your domain name, here’s what you need to do next: decide on what keywords your site would be targeted on. Make a list of more or less 10 keywords that you will want your site to be affiliated with in searches. Since this is your business, you should know what keywords you’d like to build your site around and what audience you’d like to cater to.
The next thing you should take care of is setting things in their right place on your website. Make sure that pages on your site are appropriately entitled, and that the content found in every page is appropriately about the title. Page titles are important because they are the first things that search engines check to see how they rank your site. Make sure your homepage is about your main target keyword, and that other pages are appropriately labeled according to what information they hold.
If you’re looking for visibility beyond Google searches, it would be wise to add Meta keywords and Meta description in your site’s header tags. Although Google made a statement saying they do not read such content, other search engines still do so, and Google won’t penalize you for having them, so go ahead and add a line of each to your header tags.
Now you will want to create unique content for your homepage. This content is to be a unique introduction about your business. Make sure to use keywords wisely. You will need keywords here to make sure Google or any other search engine includes your site when peoples do a search using the keywords your site is built around. However, make sure you don’t stuff your content with keywords blindly. Keep an eye on your keyword usage, to make sure you don’t get flagged for keyword stuffing. If you have a local business address, it would be wise to add this and your business contact number on the homepage and ‘contact us’ page. This puts you in local business lists on Google.
Now you will need to add a business blog. Having this helps your Atlanta SEO company campaign in a big way. Make sure you add blog posts about your business at least once or twice every week. The content can be about anything related to your business. When setting up your blog, using WordPress is advisable. This is because they are relatively easy to use and have several plugins that help in optimizing your site for search engines.
The next thing you will have to do is to install an analytics software for your website. One such software is Google Analytics. These software give you information on how much traffic your site generates daily, where the traffic is coming from, and what keywords were used to get to your site. These are all important metrics, and should be monitored by you.
Now that you’ve set things up, you will want to monitor how your site will rank on search engines. You most likely won’t find yourself on the top of the list or anywhere close anytime soon, but if you do things right, climbing up the rankings could be quick for you and your website.
Lastly, you will want to add public awareness on your business to generate more traffic. You can do this by putting up business profiles on various social networking sites. Facebook, Google+, and Twitter are among the popular social networking sites that you can set up business profiles on.
These are the steps you can take in order to successfully start your SEO campaign. The internet makes a lot of things possible, and it is only fitting for businesses to take advantage of it, even the ones that are still on the verge of rising. If you wish to be able to start a SEO campaign the right way, simply follow the steps discussed above.