Pay-Per-Click Campaign Management
Libelty SEO offers one of the best PPC (pay-per-click) services in the country. Every single campaign that we manage is unique, but usually falls into one of the major categories: ROI-Driven Campaigns, CPA-Driven Campaigns, as well as Click-Driven Campaigns. The one chosen will depend on the needs of the individual business and is looked at on case-by-case basis.
A company which can track conversions might be best suited for a click-driven campaign as it is designed to spend the least amount of money while getting the maximum number of clicks. Its goal is to keep the advertising budget to the minimum and increase it proportionally to the number of sales coming in via the campaign.
If you have less than ten products available it might be worth looking into a CPA-driven campaign. They work really well when tracking conversions on a smaller number of products. The main focus here is to assess the cost of acquiring a new customer and use this information to make decisions which will help meet or exceed the company’s predetermined benchmarks.
The ROI-driven campaigns tend to be the most complicated. Your business might be a good candidate if you are willing to create accurate forecasting models on top of tracking conversions. These are based on computer simulations which test hypothetical changes to variables within the campaign such as the cost-per-click of a specific keyword. Its goal is to always increase profits and that is done by simulating any forecast changes that might affect the bottom line.
Unlike other companies that use software to manage these campaigns, all of our work is done manually. This ensures complete control over each quantitative variable in every PPC campaign. The mistakes avoided due to negligence or depending on the computer to do the right thing save our clients thousands of dollars every month on managing the campaign.
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