Online Reputation Management Campaign
Maintaining a great reputation online is one of the best things that you can do for your business. Most web surfers know where to find what others are saying about a particular company. This information can come from reviews, articles or personal blog posts. This is especially true if the product or service that you offer is expensive. Even though your business might be one of the best, and always maintains high standards, sometimes that is not enough when dealing with a few dissatisfied customers or disgruntled employees.
So what can be done about those few horrible reviews that do nothing but put down your business and encourage people to keep away from you?
Top 5 things done to counter negativity online:
Receive Alerts: There are alert services which will inform you any time that your business name has been mentioned online.
Observe and Respond: Through responding to all mediocre and bad reviews, many of the problems may be rectified. Some customers have unrealistic expectations or simply like to vent in order to get attention.
Encourage Positive Reviews via Incentives: The best way to make those bad reviews disappear is by having positive ones replace them on the first pages of the search engines. Using incentives can often result in a large number of good reviews.
Push the Positive Reviews up and Negative Ones Downwards Through the use of SEO: We regularly use a back linking campaign to help the good reviews rank better in the search engines. The bad reviews will still exist but their effects will diminish as they will be far out of site of the common searcher.
Allow the Customers to Leave Complaints on Your Web Site: This way they can get their frustrations heard while you keep complete control over the reviews. If they are posted on a site such as pissedconsumer.com or ripoffreport.com there is no way to make them completely disappear.
Want to Know More?
Call us today at 1-855-LIBELTY for a free consultation on our incredibly effective reputation management services. Let one of our experts’ help you decide whether it is worth it engaging in it.