What is Search Engine Optimization?
Search Engine Optimization or commonly known as SEO is the process of enhancing visibility of a particular web site, brand or business in the search engine results with the use of un-paid or “organic” search results. There are also different forms of search engine marketing such as PPC (Pay Per Click) or SEM that target paid listings.
Over all, the higher on the page and more frequently the site can be found in the search engine results list, the more viewers or customers it will bring in from those search engines. Search Engine Optimization may target all kinds of searches. This includes local search, image search, industry-specific vertical search as well as video search engines. With the use of all of these, the website is given the web presence they need.
FINDING THE RIGHT KEYWORDS:
Before starting any type of search engine marketing campaign, the most important thing you need to do is to first select the right search terms that you are looking to target. It is important that the search engines such as Google rank the actual pages targeting those keywords and not the entire websites. This means that each page of your website is specifically associated with the use of its own keywords.
Libelty SEO takes part in some of the most thorough keyword research done in the market today. Our broad and complete analysis will find the best keywords, their competition and an approximate amount of time it will take to achieve their rankings.
OPTIMIZING YOUR WEBSITE:
As part of an Online Marketing strategy, Libelty SEO considers what people search for the most and how each of the search engines work. Google, Yahoo and Bing all have a different type of algorithm used for rankings sites.
When optimizing a website, this might include editing some of the site’s content, title, meta tags. Pages can suffer from under or over-optimization as well as having their content stolen which may results in a duplicate content penalty. During the offline SEO process, our team will start hundreds of conversations around the web on a specific topic and place your site in the middle of that conversation. This lets the search engines know that your site should be ranked the highest.
Good reference for understanding search engine optimization.
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